There is buzz around the Beckham family, not just because David and Victoria are household names but because the spotlight is shifting to the next chapter. Brooklyn has made a life in Los Angeles with his wife, Nicola Peltz Beckham, but his siblings have not waited in the wings. While Brooklyn was notably absent from Cruz's Beatles-themed 21st birthday, it was a signal that the younger crew is charting their own course. From packed London gigs to Parisian runways and a possible cosmetics empire in the making, Romeo, Cruz, and Harper are determined to give Brand Beckham a fresh edge, one that is less about legacy and more about reinvention.
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Three siblings, three worlds: music, fashion, and beauty
Cruz Beckham is grabbing the mic. His latest single, "For Your Love", released with his band The Breakers, is part of a music surge that is hard to ignore. Within weeks, his monthly Spotify audience soared from 30,000 to 100,000. "Optics", his debut single, landed at number 79 on the UK charts. He has got more than just family support, his label is the same one behind Taylor Swift’s hits, and music insiders are taking him seriously. As Ronnie Traynor from Riot Noise puts it:
"He isn't just relying on the Beckham name – he's writing, co-writing and putting in the work to find his own sound and audience, which is exactly what you need to build credibility in today’s music landscape."
Traynor’s impression is clear:
"From what I’ve seen so far, he has both the talent and the hunger to do that. The new material feels confident and contemporary – there's a kind of Harry Styles-meets-The Strokes energy to it – and the fact that his shows are selling out speaks volumes about genuine fan engagement."
With his own concerts selling out in London, Cruz is not just another sibling following a script.
Romeo and Harper, redefining family fame with authenticity
Romeo Beckham, at 23, may have dabbled in football with Brentford and Inter Miami, but fashion has become his real field of play. His presence at Paris Fashion Week, especially at Willy Chavarria’s blockbuster show, is being noticed. Fashion consultant Mandi Lennard captures the mood:
"That Paris blockbuster show is still playing out over everyone's feed."
Agencies in Paris have signed him, and, thanks to stints with Versace, Balenciaga, and H&M, Romeo is seen as savvy, not just born famous. PR expert Mark Borkowski is adamant:
"He is carving out a route that feels less like inherited celebrity and more like someone who understands the fashion world's appetite for narrative. He's got the look, the access and, crucially, the restraint, which is rare for second-generation fame. If they maintain this trajectory, they're not going to be lumped in with the usual nepo-baby clichés."
Being part of a famous clan has not put a ceiling on his ambitions, if anything, it has opened new doors.
Harper, though only 14, is stirring up the beauty world already. Her makeup tutorials on her mother’s social media sparked speculation about her own line after the brand HIKU BY HARPER was registered. At her mother's perfume launch in New York, Harper wrote:
"create an amazing brand when I am older"
An ambition that Millie Kendall from the British Beauty Council applauds:
"Victoria Beckham Beauty has enjoyed huge success over the past few years, seeing growth alongside her fashion line, so it would be no surprise if Harper wanted to dip her toe into the beauty world, too. Hats off to her."
Brand watcher Nick Ede does not shy away from bold forecasts:
"With the Beckham name, the right team and her mum’s guidance, Harper's potential earning power could be huge – a multi-million-pound brand in the making. She could become the UK’s next big beauty mogul."
If Harper does follow through, it will be as much about personality as pedigree. Recent posts show her emotional side too, like her handwritten Valentine’s note to her brothers shared by her mum, connecting the whole family with genuine warmth.
Can the dynasty keep its spark and its edge?
If there is a secret behind the Beckham family's continued relevance, it might just lie in timing and tone. Mark Borkowski puts it best:
"The Beckham brand has evolved into a dynasty, and Cruz and Romeo are entering their imperial phase with surprisingly good timing."
Critics are not shy about how tough it is to avoid the trappings of overexposure in the fame economy, but the siblings are lauded for sidestepping the most common traps.
"David and Victoria have done something incredibly difficult in the age of instant backlash and overexposure: they've raised two sons who are entering the fame economy without looking as though they've been focus-grouped into existence."
Borkowski warns the billion-dollar outcome is only possible if each can move "beyond the family narrative". The pressure is on, but right now, the next gen Beckhams look more like trendsetters than tired clichés. All eyes are on where they will take it next.
Read more:
“Victoria is a great inspiration for me” Frankie Bridge on style, motherhood and bold choices
"I will forever protect and love you" Brooklyn Beckham draws a line with his family
Brooklyn Beckham and wife Nicola are 'planning to ADOPT a child' amid family feud
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Meet the next Gen Beckhams: How Romeo, Cruz and Harper are poised to transform family 'dynasty'
