The London fashion scene is abuzz with anticipation as Frankie Bridge swaps pop fame for a place at the top of her own fashion brand, Faves. Known for her years in The Saturdays and S Club Juniors, Frankie is carving out space among seasoned designers with signature confidence. Preparing for her brand’s debut event “Faves Live – The Runway,” she makes it clear: music is in her past, fashion is her present.
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“There’s no plans [to do music again]. I don’t think it’s going to happen, but never say never!”
Frankie admits, laughing about her two-shot luck in the public eye.
“I know I’m not old, but I feel too old. I’ve been lucky enough to be successful in two different careers, which is rare.”
The stage might be different, but that buzzy show-night excitement is all too familiar.
Navigating Doubts, Embracing Change
Frankie’s pivot from chart-topping singles to high-street style wasn’t without raised eyebrows. She recalls being told, “You just have to find your thing and stick to it,” a piece of advice she doesn’t buy into. Instead, Frankie insists:
“That’s not a thing anymore. We are all multi-faceted.”
She’s faced her share of industry gatekeeping but shrugs it off, explaining how today’s creative women pick their own lanes—even if the route is not always straight.
It’s not all glitz. Building Faves has meant late nights, sweat and a lot of learning. Still, the thrill is undeniable. While sharing her curated looks and prepping for her brand’s biggest event, she confesses that the road has challenged her: not just as an entrepreneur, but as a mother juggling two young boys, Parker and Carter, with husband Wayne Bridge in the mix. Balancing personal ambition and parental worries is, for Frankie, a very real part of the journey.
“Mum Guilt”, Well-being and Learning from Victoria Beckham
Family remains at the heart of Frankie’s story. She’s candid about how trips away for Fashion Week or her business trigger waves of self-doubt. Frankie credits her own childhood experience for perspective, remembering her working mother:
“I look at my children and wonder what they’ll become. I stay young and it’s crazy to me having children aged 10 and 12.”
When she’s torn between work and home, her boys remind her that “it’s ok to focus on yourself sometimes.”
Turning to well-being, Frankie says Pilates and night-time gym sessions are her sanity pills. But, the real surprise comes when she talks about inspiration.
“Victoria is a great inspiration for me. […] She said on a podcast that she has to think more about what she says yes or no to. I’ve put that advice into my own decision-making.”
Victoria Beckham’s approach nudged Frankie to filter out noise and guilt, focusing on what truly moves her forward.
Runway for All: Inclusivity and a Community-Focused Stage
Frankie’s “Faves Live – The Runway” is more than a fashion show—it’s a mission to make style accessible. Hosted at You Studios on 21 February from 3pm to 7pm, the event mixes the buzz of London Fashion Week with genuine community spirit. Attendees can instantly shop the looks through clever QR codes as the models—dubbed Faves Influencers—walk the runway. The focus is inclusivity: a celebration of body shapes and backgrounds. Frankie’s vision? A space where everyone sees themselves reflected and feels welcome on the style scene. London’s fashion calendar suddenly looks a bit more real, and a lot more fun, thanks to her no-filter energy and desire to “bring the experience to people who can’t usually go to a show.”
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Frankie Bridge talks 'mum guilt' and why Victoria Beckham is a huge inspiration
