People have had a lot to say about Nana's new advertising campaign for menstrual pads: in this three-minute commercial entitled "Viva la vulva" ("Long live the vulva"), various objects are used to symbolize female reproductive organs: shells, stuffed toys, muffins, open wallets and fruits like apricots!
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Another rare sighting: the period blood used in this commercial is red, which is a change from the usual blue liquid used in sanitary product ads.
View this post on InstagramTrès absorbants, les tampons Nana Discret sont aussi faciles à insérer et à retirer. #LaVieEnRouge
400 complaints to the French Broadcasting Authority
Some viewers were outraged by the commercial, deeming it "shocking", provocative, and unsuitable for young audiences. An online petition to remove the commercial collected nearly 8,500 signatures.
View this post on InstagramLes règles, ce n’est pas toujours facile. Les tampons Nana, si. Faciles à insérer, faciles à retirer. #LaVieEnRouge
"This ad is shocking to everyone, especially younger viewers," said the person who started the petition. According to Sud Info, the French Broadcasting Authority received more than 400 complaints.
"At Nana, we believe that each vulva is unique and that these differences should be celebrated. From your pubic hair to the size of your labia, we want you to be proud of what you've got. After all, feelings of shame and embarrassment related to this small (yet unbelievable) part of our bodies can have a very negative impact on our self-esteem," says the company. "Vulvae and vaginas are at the heart of what we do, and we at Nana wish to use our visibility to be more direct and open about them."
