Liberty Poole was one of the favourites to win Love Island 2021 from the very beginning. She coupled up with fellow OG Islander Jake Cornish on Day 1 and the pair stayed loyal to each other throughout the series—and were the first to become official boyfriend and girlfriend. But after their relationship turned sour in the last couple of weeks, Liberty decided to break things off and leave the villa early.
While many fans—not to mention her fellow Islanders—were disappointed to see her bow out before the final, it looks like Liberty may actually have made a shrewd business decision. A PR expert has now suggested that Lib is likely to become a multi-millionaire off the back of her Love Island fame.
Liberty’s next moves
Mark Borkowski said:
Liberty’s timing and tactics have chimed with a post-Covid world. She will be a multi-millionaire.
According to the Mirror, Liberty has already received offers to collab with beauty and fashion brands, create her own eyelash range and even release a book—following in the footsteps of fellow ex-Islanders like Dani Dyer and Ovie Soko.
Liberty’s Instagram earning potential
A study by SlotsUp has also suggested she’ll earn the most from sponsored Instagram posts of all the Love Island 2021 cohort. Rates for Instagram posts are based not just on number of followers but also on how much followers like, comment and share posts. Data analyst Yev Zatiychuk said:
Liberty looks set to be in line for some serious money-making opportunities, due to her fans showing an outpouring of support.
According to SlotsUp, Liberty could earn over £5,500 per post—way ahead of Love Island 2021 winner Millie Court, who’s expected to earn £4896.66 per Insta post. Faye Winter, Chloe Burrows, Teddy Soares and Kaz Kamwi are predicted to be the next-highest Instagram earners, as they’re all expected to earn over £3,300 per post.