This week, Spotify revealed they are launching personalised playlists aimed at animals, and also podcasts just for dogs called 'My Dog's Favourite Podcast'... Sorry cat lovers. The goal is to keep the dog calm when you leave it home alone. And don't worry each five-hour episode will keep your dog busy from bad behaviour.
'Dogs are extremely social animals but, in order to fit in with our busy lives, may spend some time by themselves during the day', says pet psychologist Alex Benjamin, who worked on the podcast project.
You won't be feeling guilty to leave your pet on his own, the Swedish company has set 'algorithmically-curated' pet playlists for your furry companion to enjoy. In just a few steps you can create a playlist for your pet, on the Pet Playlist website, where you will find five options: dogs, cats, hamsters, birds and even iguanas. Then you can enter your pet's personality. As an additional option, you can add a picture if you want and set up the perfect playlist for your animal friend.
Spotify's researchers have revealed that 74% of pets owners play music to their pets to calm down a bit, the researchers also claimed that 80% of them actually believe their pet enjoy listening to music. Moreover, 53% of dog owners leave their dog alone for one to five hours every day.
‘My Dog’s Favourite Podcast’ is, he says, “a bespoke podcast that is designed to encourage your dog to relax through calming gentle praise and story-like speech accompanied by original music and gentle ambient sounds designed to help mask startling sounds of the outside world such as traffic, car doors slamming or the bins being emptied, for example. I hope that the podcast becomes a fun and useful resource for owners to explore with their dogs while they are at home together as well as when their dog is alone for short periods”.
As strange and let's be honest a little excessive as it might sound, surveys show that pet owners will go pretty far to satisfy their four-legged friends.