Lacoste Have Dropped Their Iconic Crocodile Logo - For A Really Good Reason

Lacoste Have Dropped Their Iconic Crocodile Logo - For A Really Good Reason

The French clothing company Lacoste was created back in 1933 as a joint venture between the tennis player René Lacoste and André Gillier. It is now popular across the globe. They are most recognisable by their signature logo, the green crocodile. However, their iconic logo has undergone some changes - for a good cause. 

René Lacoste was given the nickname 'The Crocodile' by his fans because of how fiercely he played against his tennis opponents. He introduced his first Lacoste tennis shirt back in 1929 with the logo - then, 4 years later, he invested in the clothing company, which is based in Paris, France. The company now sells clothing, footwear, watches, and accessories worldwide. 

However, despite the fact that the Lacoste crocodile logo is the most recognisable thing about the brand, the company have agreed to change it in order to do their bit for some of the world's most endangered species. 

Check out the video above to learn more about what exactly Lacoste are up to! 

Will Armstrong
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