Laura Whitmore's hairstylist swears by Aldi's 85p shampoo

Aldi is selling a new range of low-cost haircare products - and it comes with high praise from celeb hairstylist Sophie Sugarman.

Aldi’s Lacura haircare range is up to 58% cheaper than similar L’ Oréal products, with bottles of shampoo and conditioner priced at just 85p each. The range includes Mineral Clay shampoo and conditioner, Oil Complex shampoo and conditioner, Colour & Protect shampoo and conditioner and Volume shampoo and conditioner - so there’s something for every hair type.

Laura Whitmore’s stylist recommends Aldi haircare

What’s more, the range is endorsed by celebrity hair stylist Sophie Sugarman. Sophie has worked with a whole host of stars over the years including singer Jessie Ware, model Delilah Belle Hamlin and Love Island host Laura Whitmore, who she’s styled for magazine shoots, red carpets and shows including Celebrity Juice and Love Island.

Sophie said: ‘Having worked with many celebrities during my career to give them the best hair for TV, the red carpet and VIP events, I’ve found that you don’t always need a celebrity budget to get results. Lacura’s hair care range is perfect for taking care of your mane and giving hair a salon quality finish.’

Which products to choose from Aldi’s Lacura range

Sophie recommends the Lacura Professional Mineral Clay Shampoo ‘for purifying and deep cleaning hair from root to tip’ whilst she says ‘the Lacura Professional Oil Complex range will soften and smooth hair and transform locks with a lustrous shine that’s ideal for waves and curls.’

Meanwhile, Sophie says the protein found in the Lacura Professional Volume range is perfect for nourishing your locks, ‘helping to create thicker looking hair with added volume and bounce.’ Finally, the Professional Colour & Protect range can help keep colour treated hair looking ‘protected and vibrant’.

Aldi's new £1.29 product is a lifesaver for bad hair days Aldi's new £1.29 product is a lifesaver for bad hair days