The affordable retailer brand Primark has confirmed that it will implement a major change to its lowest-priced basics this coming season. It will make the company's sustainable Primark Caresfashion more affordable for everyone.
Discover our latest podcast
Sustainable basics at lower prices
Primark Cares is the bargain brand’s vision of how they want to make sustainable fashion affordable for everyone.
With the changes in force, all Primark Cares t-shirts will be made with more sustainable or recycled materials.All the cotton in its menswear and kidswear t-shirts will also come from Primark’s Sustainable Cotton Programme, the largest of its kind of any single fashion retailer.
The change comes as new research commissioned by Primark shows the ongoing cost of living crisis makes people face difficult choices between affordability and sustainability. The study also indicated that 38% of shoppers in some parts of the UK fear rising prices and bills will stop them from shopping sustainably.
It also established that UK shoppers are facing a crisis of conscience, admitting the importance of making environmentally-responsible fashion choices even when the prices bite, Liverpool Echo writes.
Sustainable Cotton Program
Primark’s Sustainable Cotton Programme uses a range of manmade and natural fibres, with cotton as the main material to make its clothes.
39% of all Primark products are already made of recycled or more sustainable resources and the company is committed to taking it to 100% by 2030.
Primark’s sustainable cotton is grown using more natural and regenerative farming methods, including reducing water, pesticide and chemical fertilisers application, and training farmers.
The changes announced by the company will impact their lowest-priced basics such as t-shirts across all departments.
Read more:
⋙ 4 genius ways to wear and style your boyfriend’s clothes (boyfriend not required)
⋙ Double denim: yay or nay? These celebrities prove that this trend is fashion-forward
⋙ Marks & Spencers sale: 5 stunning summer dresses under £45 you can wear all year round
