Is this the end of the drama between Paris Saint-Germain star Kylian Mbappé and the FFF regarding the image rights of international football players? Probably not, even if the Federation had communicated its intention to review with the players the charter binding them to their duty and the management of their image. But, since then, KFC has spoken out twice, first through its French vice-president, then through the communication department of the fast-food giant.
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KFC's vice-president slams Mbappé
Obviously, the change in the image rights of the French team's players is no small matter and could cost some sponsors a lot of money. It is with annoyance that the vice-president of the French branch of the famous chicken tenders chain spoke about the situation to the media Sport Business:
The FFF needs an agent and KFC agrees to pay to have the image of what we pay for (...) It is a youth crisis on the part of Kylian Mbappé, perhaps a whim. He is committed with the Federation to produce a collective image with at least four other players every time
A direct tackle on the PSG star that forced the American company to backtrack.
KFC's apology
But it is complicated to publicly attack Kylian Mbappé and the French Football Federation. The vice-president of KFC had made his exit outside the institutional and official communication framework of the fast-food chain, forcing the latter to communicate on the situation to avoid aggravating things. L'Équipe reported:
KFC France regrets the words that were spoken yesterday and reported in the media this morning. These are personal opinions and in no way reflect the position of the company.
Kylian Mbappe has started a war with KFC after the fast food company hit out at the "whims" of the PSG attacker for refusing to take part in a photoshoot while on international duty with France.
— Robin Bairner (@RBairner) September 21, 2022
This article was translated from Gentside FR.
Sources used:
SportBusiness : KFC demande à la FFF de respecter son contrat de sponsoring
L'Équipe : Droits d'image: KFC « regrette » les propos de son vice-président sur Kylian Mbappé
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