Coca-Cola has once again raised the bar in the soda industry by introducing its newest flavour, Dreamworld on August 15. According to Coca-Cola's press release,
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Coca-Cola Dreamworld—the fourth and final Coca-Cola Creations drop of 2022—bottles up the technicolor tastes and surrealism of the subconscious with an invitation to savor the magic of everyday moments and dream with open eyes.
A lot is still not known about the exact tasteof this new flavour. According to CNET, the new Coca-Cola flavour has a fruity and candy smell while the flavour is similar to Marshmello’s Limited Edition Coca-Cola, which according to Coca-Cola, contains watermelon and strawberry flavour.
The idea behind Coca-Cola Dreamworld
Coca-Cola’s new launch is geared specifically towards Gen Z and the company seems determined to do everything to cater to its specific preferences.
The press release quoted Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit, who said
Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like.
In the same vein, Chase Abraham, Senior Creative Strategy Manager, Coca-Cola North America Operating Unit, is also quoted as saying,
We’re meeting Gen Z where they are with relevant content and collaborations that matter to them.
Coca-Coca Dreamworld introduces a slew of immersive digital experiences
The launch by Coca-Cola channels the fantastical elements highlighted by the brand in its press statement, while offering Coca-Cola fans an extension of this world through aseries of immersive digital experiences.
Fans can access the Coca-Cola Creations platform, where the brand has collaborated with DRESSX, which is a digital fashion retailer, to create Dreamworld-inspired digital fashion for the metaverse. Also, any Dreamworld package can also be scanned with a mobile phone to enjoy an Augmented Reality (AR) music experience, which has been crafted by the company in collaboration with Tomorrowland.
Coca-Cola has also informed that the company intends to bring Dreamworld experiences to the real world in the coming year through a series of activities planned across select college campuses, 3D signage, hand-painted murals as well as on Snapchat with Dreamworld-inspired lenses and backgrounds.
Read more:
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