Selena Gomez Has Just Made A Huge Announcement

Selena Gomez announced this week that she will be launching her own beauty brand called 'Rare Beauty' the star made the big announcement on Instagram live and has been working on the project for two years.

Selena Gomez
© Getty Images
Selena Gomez

Selena Gomez, actress, singer, television producer and now founder of Rare Beauty. Selena announced on the 5th of February that her new brand will be released in Sephora in Summer 2020.

Discover our latest podcast

The American superstar posted on Instagram:

View this post on Instagram

Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.

A post shared by Selena Gomez (@selenagomez) on

The 'Hands to Myself' singer is releasing the brand with the intention to promote ideas of individuality and freedom from societal norms. Gomez states in her announcement video that she wants people to 'stop comparing themselves to others'and that she is choosing to embrace who she is instead of trying to be perfect and is encouraging others to do the same.

Many fans on social media are excited about the release:

thumbnail
@krisitto- Instagram
thumbnail
@disneylandgomez-Instagram

However, many others are apprehensive of the brand claiming that it is just another celebrity 'get rich scheme'. Fans have also called out that the celeb has used her old tour Instagram page to launch and changed it to the new Beauty brand to retain its 950,000 followers, making the brand look more popular than it is, the page has already gone up to 1.1million followers. One Youtube commenter even made a very valid point asking if the products will be vegan or cruelty-free.

thumbnail
@bananamcdonald- Youtube
thumbnail
@jemmastone- Youtube

However, for now, there is a huge problem as it looks like the products won't be available for the UK as they will be released through Sephora, who no longer serves the UK. Hopefully, Gomez will ship through her own website as well so the rest of the world can sample the goods.

I’m A Celeb: Frankie Bridge reveals no make-up castle beauty secret I’m A Celeb: Frankie Bridge reveals no make-up castle beauty secret