Outspoken former Love Islander Olivia Attwood took to Instagram this week to slam fellow reality stars and influencers who are using their work as an ‘essential’ excuse to holiday abroad and bringing up the ‘struggle’ of being an influencer. In fresh comments, Olivia has elaborated on her feelings on the subject.
Speaking to Grazia, she said:
There is an interesting conversation to educate younger generations that being an influencer, or being on TV, is not all it's cracked up to be. But it's just so unbelievably tone-deaf to think that now would be an appropriate time to raise that topic, when your hard day is creating content that might get nasty comments and someone else's hard day is a 12 hour shift, zipping up body bags at the end of it.
‘The way to hurt people is silence’
Olivia went on to suggest how fans should respond, saying that criticising influencers via Insta comments, or even trolling (which she doesn’t condone under any circumstances) is counter-productive, since it will only serve to drive their stats up, making them look popular and therefore more attractive to brands.
Even if it's a bad negative comment, you're still drumming up interaction on that post. When a brand comes to ask for a post, they will speak to my agent and say, well, let's see what Olivia's Instagram stats look like. And then she will send them screenshots of how many people are commenting on my photos, who's following me, who's unfollowing me.
Olivia reckons the best way to let influencers know that you don’t agree with their actions is to stop interacting with their posts and hit the unfollow button. She says:
If you're going to send out to a brand that 5000 people have unfollowed you this week, it doesn't look good, does it? So yeah, it makes a big difference.