The Love Islanderwho is already a bit of a fashion icon, known for her deals with Ann Summers and Boohoo. Now, the star has another collaboration up her sleeves as she announced the release of False Flutters, her fake eyelash line launched with the help of Primark.
The eyelashes, named after Maura’s iconic ‘fanny flutters’ line is also budget-friendly and will only set you back about £5...what a bargain!
Mauraannounced the launch on her Instagram by posting a stunning video with the caption:
My very own lash brand has landed. Exclusively to Primark in UK/IRL now!!!
Retail superpower Primark also announced the line to their own dedicated beauty page. They introduced the product saying:
We are so excited to announce an exclusive beauty collaboration with the one and only @maurahiggins, who has created a line of perfectly preened false lashes.
Primarkdetailed that the line would include three dreamy and dramatic lash options called ‘Party Animal’,‘Show-Off’ and ‘See Ya’ that sport a variety of glamorous looks:
Look out for these three fierce falsies: ‘Party Animal’ a dramatic blend of wispy lashes, giving you an ultra-glam look, ‘Show Off’ lashes that give you the perfect fluffiness and suit every eye shape and ‘See Ya’ a subtle wispy effect that is lightweight, the perfect lash to take you from day to night. Excited?
Let us know! Prices from £5/€5.50 (Available in:) #PrimarkBeauty #FalseLashes #NewIn.
Fans have commented on Maura’s post, excited to add the lashes to their repertoire of makeup goods. One commenter stated:
Omg need them ALL 😍😍😍
another fan chimed in with 'Yesss gal ❤️ definitely be buying these 🙌🏼'
The former Dancing on Icestar gained tons of support from her Love Island co-stars with Joanna Chimonides, Francessca Allen and Lucie Donlan all offering their congratulations. Maura’s new beau Chris Taylor even commented:
I will NEVER wear another eyelash brand from now on. Very proud 😘😘
Maura has also released a tutorial on the Primark Beauty Instagram channel where she details a quick and easy way to apply the accessories with just some scissors and a little bit of eyelash glue.
The star also gave away a little application secret advising users to let their eyelash glue sit on their falsies for a few moments before applying. This helps the glue to dry just the slightest bit so you don’t end up getting wet glue all over you freshly set eye makeup.
Looks like we’ll be planning our next Primark trip very soon!