Love Island, the nation’s most-watched reality TV show, has seen unprecedented viewing figures for the fifth series this year. The first episode managed to rack up a record 5.9 million viewers on ITV2 which marks an astonishing 16% increase on last year.
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Following the success of the dating show, ITV2 bosses are keen to truly cash in on the show by adding on a winter addition which would abide by the same overall principals.
A source has weighed in on why this could be happening, “After the flop of Survival of the Fittest producers want to keep the formula simple and mop up the gaping hole Celebrity Big Brother left reality TV hungry audiences.”
“Winter Love Island makes sense as fans adore the drama and love triangles and everyone wants to enjoy a bit of sun on screens in the cold winter months…It’s still in the very early stages and casting isn’t even close, but producers at ITV Studios are definitely gearing up for it.”
It’s reported that UberEats paid a whopping £5 million in sponsorships for this year’s series which is allegedly double what was offered from Superdrug the previous year!
Check out the video for all the details on the new winter series - including the one major difference from the summer series!
Image: The Sun
