Pritchard was caught in the awkward moment on camera next to his current girlfriend and Dancing on Ice contestant Maura Higgins. Higgins seemed to get a kick out of the display but poor Pritchard looked like he couldn't wait for it to be over.
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The clip was the famous coffee scene where Amy tells Curtis: "In the morning – if someone likes you, they want to have a cuddle in bed in the morning." and Curtis responds: "I know, and I also want to be the person that gets up and makes everyone a coffee so everyone's ready for the morning."
Amy Hart, however, saw the humour in the situation and even tweeted about it:
Fans also took to Twitter to make fun of the awkward moment saying that the NTA's 'did Curtis dirty':
This wasn't the onlyLove Island dig at the NTA's either as host David Williams attempted to mock Caroline Flack, an attempt which backfired when fans did not take in good humour.
The comment comes after Flacks break from her hosting role on Love Island after legal issues where she was charged with assault against her ex-boyfriend.
Williams stated:
"Thank you - and so nice to see Caroline Flack back on TV as well."
The quip was especially not taken well by Piers Morgan who had something to say about Williams' whole performance:
