Olivia Bowen is doing something amazing to help fight Coronavirus

Updated on March 18, 2020 at 2:11 PM

by Kim Scott

Former Love Islander Olivia Bowen is putting her profile to good use in these troubling times by announcing that all profits from her brand new In The Style collection will be donated to the charity Age UK, in an effort to support some of those who are most vulnerable to the virus.

Olivia Bowen is doing something amazing to help fight Coronavirus

Olivia Bowen (née Buckland) was already one of our favourite Love Islanders of all time. She came runner-up on series 2 of the show with Alex Bowen back in 2016 and since then the couple have gone from strength to strength, tying the knot in September 2018 and defying the odds by keeping their love alive long after the cameras stopped rolling.

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Our ITS x Olivia Bowen edit is LIVE! We understand circumstances have changed since we originally planned in this collection and in light of the current COVID-19 global situation we have decided in agreement with Olivia to donate 100% of all profits from In The Style x Olivia Bowen sales to Age UK, a registered charity dedicated to supporting elderly people across the U.K who find themselves in a more vulnerable situation and facing uncertainty at this time. We hope that at a minimum this collection gets everybody looking forward to better times and brings some colour, fun and fashion into people’s life at what we understand is a difficult time. You can shop ITS x Olivia on site now.
A post shared by In The Style (@inthestyle) on Mar 17, 2020 at 11:02am PDT

Now, Olivia has proven once again that she’s not just a pretty face as she’s announced the beautiful decision to have all of the profits from her new In The Style clothing edit donated to Age UK amidst the growing coronavirus crisis. The charity is focused on supporting elderly people across the UK.

Olivia announced the news via an Instagram text post which was also shared by In The Style.

It read: ‘In light of the evolving global situation surrounding COVID-19 and in response to Age UK's call to the government today for further support, In The Style pledges to donate 100% of all profits from In The Style X Olivia Bowen sales to Age UK’.

Whilst Olivia shared the post with a simple heart emoji, her comments section was flooded with praise from friends and fans alike. One fan wrote:

‘Amazing 💗💙 I work for age uk so see first hand the support they offer the most vulnerable xxx’ whilst another said: ‘This is absolutely incredible and so kind of you all’.

Olivia previously expressed her excitement about the launch of her colourful new collection, writing:

‘There’s a lot going on right now & I know this doesn’t fix that, but I am hoping this will at least brighten our days with a ton of gorgeous shapes, a lot of pretty patterns & endless self love. I’ve been so excited to tell you all so I hope this makes you as happy as it’s made me! I love you all & your support is everything to me.’